Basically, the primary reason behind an SEO audit is to give you an idea where your SEO efforts have put you until now. Without this learning, it doesn’t help to perform SEO activities, since you don’t recognize what the arrival from them is. This is the reason an SEO proficient can’t manage without incidental (yet ideally standard) SEO audits.
Crawl Your Site
Before you begin with the analysis step of an SEO audit, the first is to crawl your site. This will let you know whether you have areas of your site that are not available to web search tools. In the event that you there are such pages/segments, you know immediately why they don’t rank well ‐ really, they don’t rank at all since they are excluded in the databases of search engines.
Check What Search Engines Say about Your Site
A crawler gives you an idea regarding what from your site is indexable and what isn’t yet this is not every one of the information we require. The way that a page is crawlable doesn’t generally mean it’s incorporated into search engines’ databases. Consequently, we have to check what of our crawlable pages made it there and what didn’t.
Time for the Actual SEO Audit
After you set yourself up by checking what’s crawlable from your web page and what webmaster tools report, now we can begin the SEO audit itself.
1. Analyze Accessibility and Indexability
The initial phase in the accessibility and indexability analysis is to ensure you haven’t coincidentally blocked crawlers from your site.
- analysis Robots.txt
- Check 404 Errors and Redirects
- Look at the XML Sitemap
- Website Development Audit
- Check the Number of Pages Indexed via Search Engines
2. Analyze On-Page Ranking Factors
The on-page ranking factors are big as is its significance. We could include some more page factors however here are the essential ones you shouldn’t skip:
- Site URLs
- Page Content.
- Outbound Links
- Meta Tags
3. Analyze Off-Page Ranking Factors
On-page factors are critical and their analysis absolutely takes a considerable measure of time. Notwithstanding, off-page ranking factors are likewise critical however the uplifting news is that their analysis isn’t that tedious. Here are some of these off-page ranking factors you have to consider.
- Quality and Number of Backlinks
- Position with Recognized Ranking Services
- Social Media presence
4. Compare You to the Competition
The final step in the SEO audit process is to perceive how you compare with your competitors. This is likewise a tedious step, particularly on the off chance that you have heaps of competitors yet you shouldn’t skip it.
Website optimization audits can be extremely tedious yet it is ideal on the off chance that you perform them frequently, i.e. once per month or once in three months since along these lines you will know how you are getting along and will spare yourself the inconvenience to do SEO activities that have no (positive) impact on your rankings.
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