3 effective ways to improve Website Speed and Search Rankings


Google is continually altering its algorithm to sort sites in view of keyword importance keeping in mind keywords and back links are increasingly apparently minor factors are taken into account. For example, take website speed. You may think what at all it needs to do with search rankings, in any case, it is also a factor (however with minor significance, to be exact) that impacts your position or ranking with Google. Let us discuss the Top 3 effective ways to improve the website speed and search ranks.

1. Measure Load Times

If we need to measure the load times, you require the best tool. We have two rich choices such as Google Analytics Site Speed and Pingdom Page Load Time tool reports give a smart thought of your site’s general execution or performance. Webpage Test is a more propelled tool since it permits to test your website in various programs and spot slow areas on your website. These tests could set aside some time for a substantial or big site yet since they give you detailed information, about which parts are slow, simply be quiet. Great tools report the normal or average site speed as well as factors, for example, the first byte, client time, time to completely load, image percentages, HTML, JavaScript files, and so on., which is valuable later when you begin settling the problematic areas.

2. Move to a Faster Server

One of the undeniable reasons a site is slow is that the server you are facilitating or hosting it is slow. The reasons here could be various – from a web hosting provider that does not have the ability to offer quick servers, to the sort of your hosting account.

The best way here is to update your account. For example, on the off chance that you have a large site with many pages and successive database writes/reads and you are as yet utilizing a common or shared account, then no provider on Earth can offer the speed you require. For this situation, in the event that you are satisfied with the provider, in essence, your answer is to upgrade from a shared account to VPS (Virtual Private Server) or even to a committed or dedicated server. The expenses for VPS or a dedicated/committed server a month are much higher than what you are paying for your shared account yet in the event that your web page is profiting (or possibly can achieve), the issue with website speed is actually killing your business.

Then again, if your web hosting provider is bad regardless of the possibility that you upgrade your account, this won’t solve your issue. The main thing you can do is relocate your sites to a better web hosting provider.

3. Advance Your Site’s Code and Images

Your server may be quick yet in the event that your site itself is slow, you will, in any case, encounter speed issues. In the event that your code and images are not upgraded for quick loading, you won’t see speed changes till you settle them. This task could take, quite a while, particularly if your code and images are bloated yet you must do it.

Also Read: Leverage browser caching: How to add Expires headers

For images, you can utilize compression and additionally smaller sizes. This will speed loading for a long time. For JavaScript, CSS, HTML, PHP and other Web languages, there are huge amounts of tricks (and tools) how to optimize your code.

Website speed is not a factor with immense significance for search engine rankings, however, it counts. The more concerning issue with slow sites is that they are not user–friendly, which thus kills conversions. In the event that you would prefer not to lose money on account of the speed issues of your site, set aside the time to settle them it will pay over the long term.

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